Lionel Messi's Inter Miami release stunning pink 2getherness Shoe in collaboration with adidas
Lionel Messi's Inter Miami have released a '2getherness Shoe' in collaboration with adidas.
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- Miami revealed new pink sneakers
- Partnered with kit sponsor adidas
- Available to buy on the MLS store
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Table of Contents
ToggleWHAT HAPPENED?
The Florida-based outfit launched its inaugural classic suede trainer, named "Handball Spezial IMCF" in the club's primary pink colour with a black trim. Libertad Para Soñar is stitched on the upper part, symbolizing the "Freedom To Dream" motto of the fans and the ownership. The insole features an M-shaped EKG line as a tribute to the heartbeat of the club — the fans. Meanwhile, the Heron Stamp on the shoe's tongue signifies unity and represents the Club's secondary mark.
- Inter Miami
THE BIGGER PICTURE
The lifestyle shoe became available to the public on December 5 at 10 a.m. ET in the official MLS store website. Additionally, local fans can purchase the trainer from the team store at DRV PNK Stadium starting on December 6 at 10 a.m. ET, until stocks last.
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WHAT MIKE RIDLEY SAID
Mike Ridley, SVP Brand and Marketing, of Inter Miami in a statement said: "We’re very excited to bring our first pink shoe to life together with our great partners adidas. As with our jerseys, there are a number of details incorporated into the shoe that make it unique, and we hope our fans like it as much as we do."
- Getty
WHAT NEXT FOR INTER MIAMI?
Messi's arrival at Miami has fuelled the club to become a commercial behemoth in the MLS. They haveseen revenue rise to a club-record$120 million (£95m) in 2023 and they are aiming to break through the $200m (£158m) barrier in the next fiscal year. This collaboration marks a significant step in that direction for Inter Miami, blending fashion and sports culture through an exclusive footwear release, that should appeal to fans across the globe.
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